Command attention without saying a word. ALPHA uses clean, collegiate lettering to project confidence, hierarchy, and self-assurance—bold enough to read from across the room, restrained enough to stay wearable.
The design pulls from classic varsity typography and recontextualizes it through queer-coded wit. It sits right at the intersection of tongue-in-cheek bravado and deliberate self-presentation, rewarding those who understand that power is often communicated visually, not verbally.
Easy to wear to the gym, the bar, or anywhere presence matters.
