Fit & Sizing
Classic unisex fit.
True to size.
Size down for a fitted look.
Size up for an oversized fit.
One word. Historically used to wound. Here, taken back and worn on the chest.
This design sits in the long lineage of queer reclamation — the act of pulling a slur out of the mouths of others and turning it into self-naming, armor, and visibility. Rendered in stark, editorial typography, the word becomes less about insult and more about authorship: who gets to speak, who gets to define, and who gets to be seen.
There is no joke here, and no apology.
The power is in the directness.
Minimal, centered type gives the piece the visual language of a fashion masthead or protest placard, allowing the word itself to carry the full weight of history, defiance, and community recognition. It reads differently depending on who is looking — which is precisely the point.
Printed on a classic unisex crewneck with a relaxed, everyday fit.
Soft, durable cotton built for repeated wear and long life.
Tear-away label for comfort.
This is not shock for shock’s sake.
It is reclamation, made visible.
Printed on demand to reduce waste and ensure rapid turnaround.
Available in sizes S–5XL.
