GAG Embroidered 'Dad' Cap

One word. Stitched clean. Impossible to miss.

The “GAG” cap takes the same editorial typography language as the tee and tank and translates it into something quieter, sharper, and more wearable-everywhere. From the front it reads like a fashion headline — tall lettering, crisp spacing, zero clutter. The rest is left to context, timing, and whoever’s doing the looking.

It’s designed to operate as coded style: subtle enough for daytime, charged enough for nightlife, and flexible enough to move between both without explanation.

Embroidered rather than printed for a tactile, elevated finish that holds its shape and meaning over time. The classic dad-cap silhouette keeps it casual and unforced — curved brim, low profile, adjustable strapback for an easy fit.

This is not a novelty hat. It’s typography as attitude.

Printed on demand to reduce waste and ensure rapid turnaround.
Designed in NYC.