Innocent on the surface. Absolutely not underneath.
The Plantin’ Seed Co. T-Shirt borrows the look of vintage agricultural branding—arched typography, a wheat-style emblem, and that familiar small-town seed catalog energy—then twists it with a perfectly placed double meaning. At first glance, it could pass for a 1970s farm supply logo. A second later, the joke lands.
This is classic queer wordplay: clean graphic design doing dirty linguistic work. It plays in the tradition of coded humor and visual misdirection, where the shirt can move through everyday space while quietly broadcasting something else entirely to those who know how to read it.
Printed on soft, durable cotton in a relaxed unisex fit, it’s an easy everyday tee that works just as well at a bar, a party, or out in the world where subtle signals still matter. The retro color palette and logo treatment keep it looking authentically vintage rather than novelty.
Each piece is printed on demand to reduce waste, produced with rapid turnaround, and built for comfortable, repeated wear. Designed in NYC, where camp, code, and graphic history constantly overlap.
